COMPANY
Indiana University
ROLE
UX Designer
YEAR
2024
Sustainable Wellness Platform
Project description
FitnessX is a wellness platform designed to help students and individuals build sustainable fitness habits through affordable, personalized workout and nutrition guidance. Inspired by my own weight loss journey and the challenges of maintaining healthy routines on a student budget, the goal was to create a supportive digital experience that reduces barriers to fitness and keeps users motivated over time.
I led the design process end-to-end, translating personal insights and user research into an intuitive product that balances functionality with emotional support, combining progress tracking, community engagement, and practical resources into one cohesive platform.
Concept to high-fidelity design completed over several weeks, including research, ideation, prototyping, and iteration.
Background
Timeline
Many students struggle to maintain consistent fitness routines due to limited budgets, lack of guidance, and difficulty staying motivated. Existing apps often focus heavily on performance metrics without addressing emotional and behavioral challenges like cravings, accountability, and community support.
Problem Statement
"How can I help individuals manage their weight loss by offering affordable fitness resources and support while tackling motivational challenges, like cravings?"
Process
Ideation
I conducted interviews and surveys with students and young adults to understand their fitness goals, daily routines, and barriers to maintaining healthy habits. The research focused on identifying pain points such as inconsistent motivation, limited access to reliable information, and difficulty maintaining routines within tight budgets.
Research & Discovery
Key insights revealed a strong need for personalized plans, motivational nudges, community accountability, and affordable solutions that feel achievable rather than overwhelming.
Synthesis & Insights
I explored multiple feature directions, including progress tracking, habit reinforcement tools, community groups, and resource sharing. Concepts were evaluated based on feasibility, user value, and ability to support long-term engagement.
I explored multiple feature directions, including progress tracking, habit reinforcement tools, community groups, and resource sharing. Concepts were evaluated based on feasibility, user value, and ability to support long-term engagement.
Ideation & Concept
Development
High-fidelity screens were created in Figma, focusing on clear navigation, approachable visuals, and encouraging feedback loops that help users stay consistent. Components were designed to be scalable and adaptable for future features.
Design & Prototyping
Designs were refined through feedback and reflection, ensuring the experience remained simple, supportive, and aligned with user goals.
Iteration & Refinement
Personalized workout plans
Community support groups
Curated recipe library
Solution
The platform provides tailored workout and nutrition recommendations that adapt to individual goals, budgets, and schedules, making it easier for users to stay consistent.
Personalized Fitness Plans
Visual progress indicators and milestone tracking help users stay encouraged by celebrating small wins and reinforcing positive habits.
Motivational Progress
Tracking
Built-in community features create a sense of accountability and encouragement, allowing users to share experiences and stay motivated together.
Built-in community features create a sense of accountability and encouragement, allowing users to share experiences and stay motivated together.
Community Support
Curated content including recipes, workout guidance, and equipment exchange options makes healthy living practical and affordable.
Accessible Wellness
Resources
What's your fitness goal?
Designed to reduce friction and boost commitment by aligning the experience with each user’s fitness goals.
Personalized Recommendations
Suggests curated workout sessions tailored to users’ goals and fitness levels, helping them discover relevant classes effortlessly.
PROGRESS DASHBOARD
Provides a quick overview of activity trends, performance insights, and personalized workout recommendations to keep users motivated and on track.
Smart Nutrition Discovery
Helps users explore curated recipes and meal categories, making it easier to discover healthy food options aligned with their wellness goals.
Community Equipment Exchange
Enables users to share, buy, or exchange fitness equipment within the community, making wellness more accessible and affordable.
Recipe Details & Nutrition Insights
Provides users with detailed recipe instructions, nutritional breakdown, and preparation guidance to support informed and healthy meal choices.
